Built for UK couples
An Appy Couple alternative without the yearly fee
Appy Couple bundles a website, a guest app and digital invites into one subscription. When Will You Marry is a wedding website for the browser, paid for once in pounds.
Appy Couple's offer is a package. Its pricing page lists a "Website + App + Digital Invites Package" at £80 a year or £11 a month, and you can cancel at any time. Guests can download the app from the App Store or Google Play, and custom domains are an extra US$19.99 a year.
When Will You Marry is a different shape of product. There is no app for you or your guests to install: everything happens in the browser, from the RSVP form to the schedule. You build for free, then pay £59 once to publish on Standard, or £99 once on Premium for your own domain, a gift registry, a seating chart, a budget tracker and SMS. Nothing renews.
Which suits you depends mostly on one question: do you want your guests to have an app on their phones, or would you rather send them a link that just opens? The rest of this page sets out the differences so you can decide.
01
A link that opens, with nothing to download
Some guests will happily install a wedding app. Others, often older relatives, will not, and they end up asking someone else what time the ceremony starts. A When Will You Marry site is a web page: guests tap the link in a text, an email or a QR code on the invitation and the whole site is there. Replying to the RSVP takes the same form on a phone as on a laptop, with no account to create.
02
What the yearly price adds up to
Appy Couple charges by the year (see the comparison below), which costs more than our Standard plan in the first year, and a long engagement can run into a second. If you also want your own domain, Appy Couple lists that at US$19.99 a year on top. On When Will You Marry Premium the domain connection is part of the £99, though you buy the domain itself from any registrar, and the site stays online for at least 24 months after your wedding date without a further payment.
03
Keeping the guest list under control
Appy Couple handles plus-ones, grouped families and separate RSVPs for each event, which is a strong set of tools. When Will You Marry focuses on the reception headcount: you can cap how many guests one RSVP can reply for, or allow named guests only, and collect meal choices and dietary needs on the same form. The contact importer gets your list in quickly, and you can copy it back out for Sheets or Excel whenever the caterer asks.
04
Telling guests when plans change
Appy Couple can send push notifications through its app. Without an app, we reach guests where they already are: email broadcasts on Standard, and SMS broadcasts on Premium for the message that cannot wait, such as a change of venue or a coach time. You can choose to hear about each RSVP as it arrives, or get a single daily digest at a time you set.
05
Gifts and photos
The When Will You Marry registry on Premium is made of payment links to accounts you already use, Monzo, PayPal, Revolut, Wise or bank transfer, so guests pay you directly and we take nothing. For photos, Standard adds a button to your shared album on Google Photos, Dropbox or iCloud, and a guestbook where guests can leave messages with photos and GIFs. Guests' own photos are not added to the site itself; Appy Couple does offer that.
Side by side
When Will You Marry and Appy Couple, compared
| Feature | When Will You Marry | Appy Couple |
|---|---|---|
| Price | £59 once (Standard) or £99 once (Premium) | £80 a year or £11 a month, cancel any time1 |
| Free tier | Build and preview free; pay when you publish | No free plan listed on the pricing page1 |
| Guest app | No app; the site runs in any browser | iOS and Android app included in the package2 |
| Custom domain | Premium: connect a domain you own | Free subdomain; custom domain US$19.99 a year extra3 |
| RSVPs | Unlimited RSVPs, meal choices, dietary needs, plus-one limits | Multiple events with separate RSVPs, plus-ones, custom questions2 |
| Registry and cash gifts | Premium: payment links to your own accounts, no fees from us | Links to your registry and tools for cash gifting3 |
| Guest photos | Shared album link and a guestbook with photos and GIFs | Guests upload photos; hosts can download the gallery3 |
| Privacy | Optional guest password on Standard and Premium, covering the whole site; unlisted and hidden from search by default | Adjustable privacy settings, including hidden itinerary items2 |
| Designs | 7 templates with colour themes and font combinations | Over 500 designs across website, app and stationery2 |
When Appy Couple may suit you better
Appy Couple is the better choice if you want a proper app on your guests' phones, with push notifications and photo uploads from the day itself. It also suits large or multi-day weddings where different guests are invited to different events, each with its own RSVP, and couples who want a big design library with matching digital stationery. If your wedding is close, paying monthly for a few months can also work out well.
Common questions
How much does Appy Couple cost in the UK?
Appy Couple's pricing page lists its website, app and digital invites package at £80 a year or £11 a month, and says you can cancel at any time. Custom domains are an additional cost, listed at US$19.99 a year.
Do my guests need to download an app for When Will You Marry?
No. Your site is an ordinary web page that opens from a link or a QR code. Guests read the details and RSVP in their browser, without installing anything or creating an account.
Is there a wedding website with no subscription?
When Will You Marry is paid for once. Building is free, publishing is £59 on Standard, and Premium is £99, or £40 if you upgrade from Standard. Paid sites stay online for at least 24 months after your wedding date.
Can guests upload photos to my When Will You Marry site?
Not directly. You can add a button to a shared album you set up on Google Photos, Dropbox or iCloud, and guests can add photos and GIFs to messages in the guestbook. If uploads into the site matter most, Appy Couple offers them.
Can I send guests text messages about the wedding?
Yes, on Premium. SMS broadcasts sit alongside email broadcasts, which come with Standard, so you can reach guests quickly when timings or travel plans change.
Keep reading
Your story, beautifully told
Ready when you are.
Start building freeFree to build • Publish once from £59 • Made in the UK